I hope that after looking around this site that you have gained knowledge in regard to not only the obvious but subtle ways the media perpetuates this double standard and hopefully you will be able to recognize when you are witnessing this gender phenomenon occurring and can begin to challenge these gender stereotypes.
At the end of the day: neither gender is the winner with any of these double standards. It is no surprise that we respond to stereotypes portrayed in film and television and it is these stereotypes that reinforce or persuade us to believe in this sexual double standard. BUT.........
IT IS UP TO US TO CHALLENGE THIS DOUBLE STANDARD
At the end of the day: neither gender is the winner with any of these double standards. It is no surprise that we respond to stereotypes portrayed in film and television and it is these stereotypes that reinforce or persuade us to believe in this sexual double standard. BUT.........
IT IS UP TO US TO CHALLENGE THIS DOUBLE STANDARD
Scientific Studies & Journals
Michael Marks is a psychology professor who is working to eliminate the sexual double standard between men and women. You can also read his article
The article "Does the Sexual Double Standard Still Exist? Perception of University Women" is located in the Journal of Sex Research and focuses on the fact that college women and men are not immune to the influence of the double standards.
They used a survey research method to evaluate the question "are college-aged men in North America are sexually rewarded for having a high number of partners and if, reversely, women are penalized for similar behaviors. Click on the link above to find out the results!
They used a survey research method to evaluate the question "are college-aged men in North America are sexually rewarded for having a high number of partners and if, reversely, women are penalized for similar behaviors. Click on the link above to find out the results!
The article "The Sexual Double Standard: The Influence of Number of Relationships and Level of Sexual Activity on Judgments of Women and Men" is located in the Social Psychology Quarterly. This article focuses on 2 main issues in regard to the sexual double standard: sexual behavior and evaluations of men and women who engage in certain sexual behaviors/
Click on the link above to read more!
Click on the link above to read more!
Works Cited
Gentry, M. (1998). The Sexual Double Standard: The Influence of Number of Relationships and Level of Sexual Activity on Judgements of Men and Women. Psychology of Women Quarterly, 22, 505-511.
Herold, E.S. & Milhasen, R.R. (1999). Does the Sexual Double Standard Still Exist? Perception of University Women. Journal of Sex Research, 36, 361-368.